Includes bibliographical references (p. [394]-405) and index.

Timeline of media development -- Seeing/hearing is believing: technology and truth -- The medium is the message -- The technology and the society -- On the use of the camera in anthropology -- The ambiguity of the photograph -- Save, save the lore! -- Representing others -- The gaze of western humanism -- The color of sex: postwar photoraphic histories of race and gender -- The imperial imaginary -- Complicities of style -- Representing selves -- Hollywood and the USA -- Yoruba photography: how the Yoruba see themselves -- Relationships -- Mediating culture: indigenous media, ethnographic film and the production of identity -- Radio texture: between self and others -- The Tongan tradition of going to the movies -- Rambo's wife saves the day: subjugating the gaze and subverting the narrative in a Papua New Guinean swamp -- "It's destroying a whole generation": television and moral discourse in Belize -- National texts and gendered lives: an ethnography of television viewers in a North Indian city -- Power, colonialism, nationalism -- Image-based culture: advertising and popular culture -- The global and the local in international communications -- Media and cultural politics in Nicaragua, 1920-1956 -- The objects of soap opera: Egyptian television and the cultural politics of modernity.