Think human : the customer experience revolution in the digital age
Record details
- ISBN: 9781398614543 (hardcover)
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Physical Description:
xi, 206 pages : illustrations ; 24 cm
print - Publisher: London, United Kingdom : Kogan Page, 2023.
- Copyright: ©2023
Content descriptions
General Note: | "Published in the original French as Think Human by Éditions Eyrolles in 2022"--Title page verso. |
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | PART ONE: A Digital Coup D'état: The Customer Becomes The New Master of Commerce -- Chapter 01: Before the Digital Revolution: The Pre-customer Era -- Chapter 02: The Customer's Copernican Revolution -- Chapter - 03: The Customer's Subjectivity is the Number One Concerns for Brands -- PART TWO: How To Win the Battle for Customers -- Chapter 04: Customer Experience: The New Brand Compass -- Chapter 05: The Keys to a Successful Customer Journey -- Chapter 06: What to Do? A Toolbox to Manage Customer Relationships -- Conclusion. |
Language Note: | Translated from the French. |
Search for related items by subject
Subject: | Customer relations Customer services Internet marketing |
Available copies
- 1 of 1 copy available at University College of the North Libraries.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
---|---|---|---|---|---|---|
The Pas Campus Library | HF 5415.5 .D88 2023 (Text) | 58500001249127 | Stacks | Volume hold | Available | - |