eMarketing : digital marketing strategy
Record details
- ISBN: 9781032161495 (pbk.)
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Physical Description:
vi, 435 pages : illustrations (some color) ; 26 cm
print - Edition: Ninth edition.
- Publisher: New York, NY : Routledge, 2023.
- Copyright: ©2023
Content descriptions
General Note: | Revised edition of the authors' E-marketing, 2018. |
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Part I : digital marketing in context. Past, present, and future -- Strategic digital marketing and performance metrics -- The digital marketing plan -- Part II : digital marketing environment. Global digital marketing 3.0 -- Ethical and legal issues -- Part III : digital marketing strategy. Digital marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Part IV : digital marketing management. Product : the online offer -- Price : the online value -- The internet for distribution -- Digital marketing communication : owned media -- Digital marketing communication : paid media -- Digital marketing communication : earned media -- Customer relationship management -- Appendix A : internet penetration worldwide as of September 30, 2021 -- References -- Index. |
Search for related items by subject
Subject: | Internet marketing |
Available copies
- 1 of 1 copy available at University College of the North Libraries.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
---|---|---|---|---|---|---|
The Pas Campus Library | HF 5415.1265 .F76 2023 (Text) | 58500001239813 | Stacks | Volume hold | Available | - |