| Summary: |
The sixth Canadian edition presents management in a way that makes its relevance obvious even to students who may lack exposure to a "real-life" management context. Jones relates management theory to real life examples and drives home the message that management matters. Management matters because it determines how well organizations perform, and because managers and organizations affect the lives of people who work inside and the people outside the organization, such as customers, communities, and shareholders. Essentials of Contemporary Management, Sixth Canadian edition, provides a concise offering of current management theories and research. Through a variety of real world examples from small, medium, and large companies, students learn how those ideas are used by practicing managers. The organization of the Jones text follows the mainstream functional approach of planning, organizing, leading, and controlling, but the content is flexible. The important themes of diversity, ethics, globalization, and information technology are integrated throughout with examples, strengths, weaknesses, opportunities, personalities, and problems to provide this context. |
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