Research methods in business studies

Ghauri, Pervez N. 1948- (author.). Grønhaug, Kjell, (author.). Strange, Roger, (author.).

Summary: "We are very pleased to present the fifth edition of our book on Research Methods. The first edition of this book, published in 1995, received considerable recognition and attention, mainly from scholars in the United Kingdom, Scandinavia and the Netherlands. The second, third and fourth editions, published in 2002, 2005 and 2010, were used in several American and Asian schools, in addition to many European schools, and have been translated into several languages such as; Chinese, Portuguese and Estonian. The fourth edition in particular was widely praised for its direct and concrete approach to research methods not only for business studies but also for social sciences in general. Over the past fifteen years, we personally received many positive comments on the accessibility and directness of the text from our colleagues and the students who used it. But at the same time, we also received a lot of feedback on what was missing in the book, and valuable input on how it could be improved"--

Record details

ISBN: 9781108486743 (hardcover)
Physical Description: xix, 327 pages : charts ; 26 cm
print
Edition: [Fifth edition.]
Publisher: New York : Cambridge University Press, 2020.
Copyright: ©2020

Content descriptions

General Note:	Revised edition of the authors' Research methods in business studies, 2010.
Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Challenges and Ambiguities of Business Research -- The Research Process -- -- Further Reading -- Questions -- Exercises -- Appendices. Appendix A Sample of Manufacturing Firms, 2018 -- Appendix B Simple Comparative Tests -- Appendix C Formulae -- Comparison of Means (Independent Samples) -- Comparison of Means (Paired Samples) -- Correlation Coefficient (Continuous Variables) -- References -- Index.