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Understanding social media and entrepreneurship : the business of hashtags, likes, tweets and stories Cover Image Book Book

Understanding social media and entrepreneurship : the business of hashtags, likes, tweets and stories

Schjoedt, Leon, (editor.). Brännback, Malin E. (editor.). Carsrud, Alan L. (editor.).

Summary: Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.

Record details

  • ISBN: 9783030434526 (hardcover)
  • ISBN: 3030434524
  • Physical Description: xviii, 218 pages : illustrations ; 24 cm.
    print
  • Publisher: Cham, Switzerland : Springer, [2020]

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and index.
Formatted Contents Note: Chapter 1. Social Media in an Entrepreneurship Context -- Chapter 2. Social Media: Exploring Entrepreneurial Opportunities -- Chapter 3. Social Media and Entrepreneurship -- Exploring the Role of Digital Source Selection and Information Literacy -- Chapter 4. Effectual entrepreneur and the use of social media for opportunity recognition -- Chapter 5. Exploring the Gendered Nature of Digital Social Networks -- Chapter 6. How is Social Media Adopted by Entrepreneurial Teams? -- Chapter 7. Entrepreneurship and Social Media Influencers in an Islamic Context -- Chapter 8. Social Media and Small Entrepreneurial Firms Internationalization -- Chapter 9. The Devil on the Entrepreneur's Shoulder -- Analyzing the Relationship between Moral Disengagement, Founders Motives and Unethical Behavior of Entrepreneurs on Social Media -- Chapter 10. In Pursuit of Socioemotional Wealth: The Affordances of Social Media in Family Firms

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Subject: Entrepreneurship
Social media
Marketing

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Available copies

  • 2 of 2 copies available at University College of the North Libraries.

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  • 0 current holds with 2 total copies.
Show All Copies
Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
The Pas Campus Library HD 59.3 .S485 2020 (Text) 58500000078147 Stacks Volume hold Available -
Thompson Campus Library HD 59.3 .S485 2020 (Text) 58500000741991 Stacks Volume hold Available -
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