Honey product trends in Canada.

Summary: “The Canadian production of honey is at an all-time high. The industry produced 43,227 tonnes of honey in 2015, an increase of 11.4% from 2014. The total value of honey rose 10.9% from 2014 to C$232.0 million as a result of increased production. The rise in health consciousness is significantly influencing the growth of honey consumption, specifically natural and organic honey products. Honey accounted for one quarter of the total value sales of spreads, and reached 11,000 tonnes and C$144 million in retail sales in 2015. The retail sales of honey products have increased by a compound annual growth rate (CAGR) of 4.7% from 2011 to 2015 and are expected to grow by 3.7% from 2016 to 2020. This projected growth is partly due to consumer increasing preference for reduced-sugar and supplementations with natural sweeteners. From January 2010 to December 2015, 34 new honey products were launched. Most of the new honey products were pure and organic. The new product launches mainly consist of honey but also used different types of honey such as Logan honey, Wildflower honey, Manuka honey, etc. In addition, there were 1,504 honey-related products launched between 2010 to 2015. The new product launches mainly came from the food category, with 1,435 new product launches, followed by drinks (46) and pet food (23)“--Executive summary.