2016 census program content test : Design and results

Summary: The 2016 Census Program Content Test was conducted from May 2 to June 30, 2014. The Test was designed to assess the impact of any proposed content changes to the 2016 Census Program and to measure the impact of including a social insurance number (SIN) question on the data quality. This quantitative test used a split-panel design involving 55,000 dwellings, divided into 11 panels of 5,000 dwellings each: five panels were dedicated to the Content Test while the remaining six panels were for the SIN Test. Two models of test questionnaires were developed to meet the objectives, namely a model with all the proposed changes EXCEPT the SIN question and a model with all the proposed changes INCLUDING the SIN question. A third model of 'control' questionnaire with the 2011 content was also developed. The population living in a private dwelling in mail-out areas in one of the ten provinces was targeted for the test. Paper and electronic response channels were part of the Test as well. This report presents the Test objectives, the design and a summary of the analysis in order to determine potential content for the 2016 Census Program. Results from the data analysis of the Test were not the only elements used to determine the content for 2016. Other elements were also considered, such as response burden, comparison over time and users’ needs.