Crowdfunding : a kick starter for startups

Gulati, Sonya (author.). Toronto-Dominion Bank, (publisher.). Canadian Electronic Library (Firm), (distributor.).

Summary: Crowdfunding could represent a fundamental transformation in the way that startups, micro-enterprises and small and medium-sized enterprises (SMEs) access funding. It can be thought of as a no-strings attached version of the typical financial transaction and is underpinned in the notion that there is wisdom in a crowd. With crowdfunding, wishful entrepreneurs can seek out people who are interested in their project and offer them a strategic value proposition in exchange for their financial or non-financial support. This approach helps support out-of-the-box ideas which, in turn, leads many to proclaim that crowdfunding encourages experimentation and innovation, the latter being a critical driver of economic growth.

Record details

Physical Description: remote
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1 electronic text (13 pages) : color illustrations.
Publisher: Toronto [Ontario] : TD Economics, [2014]
Distributor: Ottawa, Ontario : Canadian Electronic Library, 2014.

Content descriptions

General Note:	"January 29, 2014." Issued as part of the desLibris documents collection.
Bibliography, etc. Note:	Includes bibliographical references (pages 12-13).
System Details Note:	Mode of access: World Wide Web.