Target Inside the Bullseye

CNBC (Television network). (Added Author). Films for the Humanities & Sciences (Firm) (Added Author). Films Media Group (Added Author).

Summary: Walking a fine line between value and luxury, Target mimics the prices of a big box discounter while retaining the sense of an urban boutique. This CNBC Original documentary examines the unique, dichotomous strategy that has enabled the company to avoid many of the problems of its competitors. The report provides an overview of Target's 100-plus-year history, beginning with the extraordinary salesmanship of George Draper Dayton, moving on through the landmark year of 1962-which saw the first appearance of the Target name as well as the origins of rivals Walmart and K-Mart-and spotlighting Target's prosperity today. With keen insight from CEO Gregg Steinhafel, the program reveals how Target became both tastemaker and low-budget retailer while continually reminding its customers to "Expect More, Pay Less."

Record details

Physical Description: 1 streaming video file (44 min.) : sd., col., digital file.
remote
electronic resource (video)
Publisher: New York, N.Y. : Films Media Group, [2011], c2011.

Content descriptions

General Note:	Multi-User. Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. Encoded with permission for digital streaming by Films Media Group on December 24, 2011.
Formatted Contents Note:	Introduction: Target: Inside the Bullseye (1:25) -- Target Opens in Spanish Harlem (1:28) -- Pop Culture Phenomenon (2:04) -- The Downstairs Store at Dayton's (2:52) -- Southdale Shopping Mall Brings Customers Indoors (3:13) -- Target is Born Minnesota (1:58) -- Target Through the 1960s (2:05) -- Target Through the 1970s (3:54) -- Target in the 1980s - Changing of the Guard (2:31) -- Target in the 1990s: Expect More Pay Less (1:47) -- Target's Design Innovations (4:27) -- Target in the New Millennium (3:07) -- Marketing Success (2:06) -- 'Too Upscale' Discounter (2:17) -- Target's Recession & Charitable Giving Strategy (2:29) -- Target + Blue (1:32) -- Safety Extends Beyond the Store (1:07) -- Pioneer in Sustainability Efforts (0:59) -- Keeping Target's Competitive Edge (1:39) -- Credits: Target: Inside the Bullseye (0:21)
Restrictions on Access Note:	Access requires authentication through Films on Demand.
Target Audience Note:	9 & up.
System Details Note:	Mode of access: Internet. System requirements: FOD playback platform.
Language Note:	Closed-captioned.
Source of Description Note:	Title from distributor's description.