Starting a Catering Business

CNBC (Television network) (Added Author). Films for the Humanities & Sciences (Firm) (Added Author). Films Media Group (Added Author).

Summary: Picnic Basket Catering began in 1989 when Michelle Talarico and Kathy Dreiling combined their passion for food and quest for adventure and opened the doors to an innovative yet affordable catering alternative. Eleven years later they launched a sister company called Cravings to address the need for upscale social catering for everything from weddings to galas. And then they expanded again in 2005 with Buffalo Gals. Each company offers something a little different, but they are all successful because each focuses on pleasing and retaining customers. In this program, Michelle discusses the three most important things every caterer should do; how to expand using your strengths; valuable online sources of education and networking; why you should treat vendors like customers; why spending half of every dollar earned on marketing can be very wise in the beginning; why listening is one of the most important skills needed to succeed; and more.

Record details

Physical Description: 1 streaming video file (72 min.) : sd., col., digital file.
remote
electronic resource (video)
Publisher: New York, N.Y. : Films Media Group, [2012], c2011.

Content descriptions

General Note:	Multi-User. Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Formatted Contents Note:	Michelle Talarico's Start in Catering (2:59) -- Entrepreneurial Potential (2:50) -- Passion (1:49) -- Timing and Dumb Luck (2:18) -- What's In A Name? (1:31) -- Marketing a New Business (3:32) -- Hard Decisions (1:42) -- Expansion - Capturing a Broader Market (2:54) -- Personality Traits Essential for Catering (2:35) -- Lessons Learned from the Journey (2:52) -- The Entrepreneur's Advice (2:49) -- The Entrepreneur's Advice: Early Challenges & Opportunities (3:06) -- The Entrepreneur's Advice: Service (2:03) -- The Entrepreneur's Advice: Reality Check (3:17) -- The Entrepreneur's Advice: Get Experience (1:44) -- The Entrepreneur's Advice: Making a Profit (1:05) -- The Entrepreneur's Advice: Deadline Driven Industry (2:16) -- The Entrepreneur's Advice: Licensing (2:10) -- The Entrepreneur's Advice: Facilities & Staff (1:24) -- The Entrepreneur's Advice: Expansion (2:01) -- The Entrepreneur's Advice: Branding (2:56) -- The Entrepreneur's Advice: Building on Current Strengths (3:10) -- The Entrepreneur's Advice: Equipment (2:39) -- The Entrepreneur's Advice: Staff (4:36) -- The Entrepreneur's Advice: Training (1:40) -- The Entrepreneur's Advice: Industry Support (1:33) -- The Entrepreneur's Advice: Advertising (2:40) -- The Entrepreneur's Advice: Final Thoughts (1:38) -- Summary of the Entrepreneur's Advice (4:12) -- Michelle Talarico's Start in Catering (2:59) -- Entrepreneurial Potential (2:50) -- Passion (1:49) -- Timing and Dumb Luck (2:18) -- What's In A Name? (1:31) -- Marketing a New Business (3:32) -- Hard Decisions (1:42) -- Expansion - Capturing a Broader Market (2:54) -- Personality Traits Essential for Catering (2:35) -- Lessons Learned from the Journey (2:52) -- The Entrepreneur's Advice (2:49) -- The Entrepreneur's Advice: Early Challenges & Opportunities (3:06) -- The Entrepreneur's Advice: Service (2:03) -- The Entrepreneur's Advice: Reality Check (3:17) -- The Entrepreneur's Advice: Get Experience (1:44) -- The Entrepreneur's Advice: Making a Profit (1:05) -- The Entrepreneur's Advice: Deadline Driven Industry (2:16) -- The Entrepreneur's Advice: Licensing (2:10) -- The Entrepreneur's Advice: Facilities & Staff (1:24) -- The Entrepreneur's Advice: Expansion (2:01) -- The Entrepreneur's Advice: Branding (2:56) -- The Entrepreneur's Advice: Building on Current Strengths (3:10) -- The Entrepreneur's Advice: Equipment (2:39) -- The Entrepreneur's Advice: Staff (4:36) -- The Entrepreneur's Advice: Training (1:40) -- The Entrepreneur's Advice: Industry Support (1:33) -- The Entrepreneur's Advice: Advertising (2:40) -- The Entrepreneur's Advice: Final Thoughts (1:38) -- Summary of the Entrepreneur's Advice (4:12)
Restrictions on Access Note:	Access requires authentication through Films on Demand.
Target Audience Note:	11 & up.
System Details Note:	Mode of access: Internet. System requirements: FOD playback platform.
Source of Description Note:	Title from distributor's description.