Book

Marketing on a piggy bank budget : how small businesses can compete with "the big guys" in the digital age

ISBN: 9781552707920 (paperback)
Physical Description: xii, 178 pages ; 21 cm regular print print
Publisher: Toronto, Ontario : Productive Publications, 2018.
Copyright: &copy;2018.

Summary: "This textbook contains eleven steps to help you market on a piggy bank budget."--

Record details

General Note:	Includes index.
Formatted Contents Note:	The elements of marketing-- Logistics and the supply chain-- Online marketing-- Offline marketing-- Database marketing & your marketing plan-- Advertising & lead generation-- Use social media-- Marketing & advertising caveats-- Market survey-- Sources of data & marketing information-- Customer relationship management.