Ogilvy on advertising in the digital age
Record details
- ISBN: 9781635571462
- ISBN: 1635571464
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Physical Description:
print
288 pages : illustrations (some color) ; 26 cm - Edition: First U.S. edition.
- Publisher: New York : Bloomsbury, 2018.
- Copyright: ©2017
Content descriptions
General Note: | "First published in Great Britain by Goodman 2017"--Title page verso. |
Bibliography, etc. Note: | Includes bibliographical references (pages 274-277) and index. |
Formatted Contents Note: | Codetta -- The digital revolution -- The short march -- The digital ecosystem -- To be or not to be a millennial -- The post-modern brand -- Content is king, but what does it mean? -- Creativity in the digital age -- Data : the currency of the digital age -- "Only connect" -- Creative technology : the sweet spot -- The three battlegrounds -- Digital transformations -- Five giants of advertising in the digital age -- My brain hurts -- The new shape of the world -- Culture, courage, clients and castanets. |
Search for related items by subject
Subject: | Ogilvy, David -- 1911-1999 Internet advertising Advertising -- History |
Available copies
- 1 of 1 copy available at University College of the North Libraries.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
---|---|---|---|---|---|---|
The Pas Campus Library | HF 6146 .I58 Y683 2018 (Text) | 58500000215921 | Stacks | Volume hold | Available | - |