E-book
CaseBase. case studies in global business Volume 2
Record details
- ISBN: 1414490488 (electronic book)
- ISBN: 9781414490489 (electronic book)
- ISBN: 141449047X
- ISBN: 9781414490472
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Physical Description:
electronic
access
remote
197 p. - Publisher: Detroit : Gale, 2012.
Content descriptions
| General Note: | "ISSN 2160-326X." |
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Afghanistan : comparative advantage and the opium trade -- Conflict in a sino-foreign joint venture : Chinese perspective -- Conflict in a sino-foreign joint venture : western perspective -- Does having a natural resource endowment equate with economic growth? The problems facing Nigeria in maintaining a stable electricity supply -- Fast retailing's creating shared value (CSV) initiatives -- Global executive gender inequality -- Growing pains at Netflix : the Qwikster issue of 2011 -- How Kraft changed the Oreo and its global marketing strategy for success in China -- Johnson & Johnson and crisis management : comparison of two leaders in two crises -- Market behaviour during the holy month of Ramadan -- The marketing process and urban development in Cairo : identifying and meeting diverse consumer needs -- MGM Marmi : challenging tradition with entrepreneurial leadership and business communication -- New forms of social enterprise in France : a factory for change -- Offshore agricultural production and Saudi Arabia : a pragmatic response to resource endowment or an ethical own goal? -- Opening up the economy to foreign investment : new moves in Syria -- Parmigiano-Reggiano : global recognition of geographical indications -- Photo finished : Eastman Kodak and the digital revolutions -- Reaching global markets : marketing considerations in selling fashion clothing in new markets -- Retailing in Saudi Arabia and the role of market research -- Rossignol : remade in France -- Royal Jordanian Airlines : the effect of monopoly power on the competitive behaviour of a business in the airline industry -- Sino-forest : a sustainable business?. |
| Restrictions on Access Note: | Access restricted to authorized users and institutions. |
Search for related items by subject
| Subject: | International business enterprises -- Case studies International trade |
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Available copies
- 1 of 1 copy available at University College of the North Libraries.
Holds
- 0 current holds with 1 total copy.
Show All Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| The Pas Campus Library | HD 2755.5 C37 2011 V.2 (Text) | 58500000343434 | Stacks | Volume hold | Available | - |
