Retail management : a strategic approach

Berman, Barry. (Author). Evans, Joel R. (Added Author).

Record details

ISBN: 9780131870161
ISBN: 0131870165
Physical Description: print
682 p. : ill.; 28 cm.
Edition: 10th ed.
Publisher: Upper Saddle River, NJ : Palgrave Macmillan, c2007.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and indexes.

Formatted Contents Note:

An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management: financial dimensions -- Operations management: operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together -- Integrating and controlling the retail strategy -- Appendix A: Careers in retailing -- B: About the web site that accompanies retail management -- Glossary.