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E-book
CRM in real time empowering customer relationships
Goldenberg, Barton J.
(
Author
).
More Details
Record details
ISBN:
9781937290719 (electronic bk.)
ISBN:
1937290719 (electronic bk.)
ISBN:
9781937290726 (electronic bk.)
ISBN:
1937290727 (electronic bk.)
Physical Description:
electronic resource
remote
1 online resource (xv, 368 p.) : ill.
Publisher:
Medford, N.J. : CyberAge Books, c2008.
Content descriptions
General Note:
Includes index.
Formatted Contents Note:
pt. 1. An introduction to CRM -- pt. 2. People issues -- pt. 3. Process issues -- pt. 4. Business application and technology issues -- pt. 5. Critical issues -- pt. 6. The future.
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Subject:
Customer
relations
-- Management
Customer
relations
Genre:
Electronic books.
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