Retail analytics the secret weapon

Cox, Emmett 1957- (Author).

Summary: "Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail basics and organization structures to common retail database designs. Numerous cases studies and examples are given throughout. In addition, within each chapter the importance of analytics and data is examined"--Provided by publisher.

Record details

ISBN: 9781118148358 (electronic bk.)
ISBN: 1118148355 (electronic bk.)
ISBN: 9781118148327 (electronic bk.)
ISBN: 1118148320 (electronic bk.)
ISBN: 9781118148341 (electronic bk.)
ISBN: 1118148347 (electronic bk.)
Physical Description: electronic resource
remote
1 online resource (xii, 164 p.) : ill.
Publisher: Hoboken, N.J. : Wiley, c2012.

Content descriptions

General Note:	Includes index.
Formatted Contents Note:	Cover; Series page; Title page; Copyright page; Preface; Acknowledgments; Chapter 1: Retailing Analytics: An Introduction; RETAILER GOODWILL; THE INSIDE SCOOP: RETAIL POWER BROKERS; RETAIL ORGANIZATION; COMMUNICATING TO THE RETAIL ORGANIZATION; POINT OF SALE VERSUS MARKET BASKET DATA; DATA IS GOLD; DATA AS REVENUE: THE PRICE OF RETAIL DATA; Chapter 2: Retail and Data Analytics; HARD-CORE DATA TERMS: NOW WE'RE TALKING ABOUT THE FUN STUFF; MARKET BASKET; DATA STORAGE 101; DATA WITHOUT USE IS OVERHEAD; CASE STUDIES AND PRACTICAL EXAMPLES OF DATA-RELATED RETAIL PROJECTS
Source of Description Note:	Description based on print version record.