Winning at retail developing a sustained model for retail success

Ander, Willard N. (Author). Stern, Neil Z. (Added Author).

Summary: Solutions for falling sales and faltering retailers In Winning at Retail, two prominent retail consultants offer strategies for retailers and chains suffering at the hands of decreased sales numbers. Using case studies from such success stories as Costco, Target, and Walgreens, they cover customer service, retail strategy, demographics, and the latest trends in retailing.

Record details

ISBN: 0471671649 (electronic bk. : Adobe Reader)
ISBN: 9780471671640 (electronic bk. : Adobe Reader)
Physical Description: electronic resource
remote
1 online resource (xv, 256 p.) : ill.
Publisher: Hoboken, N.J. : Wiley, c2004.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references (p. 241-243) and index.
Formatted Contents Note:	WINNING AT RETAIL; CONTENTS; Preface; Acknowledgments; Part I The Theory; Part II The Practice; Part III The Future; Notes; Index.
Source of Description Note:	Description based on print version record.