The culture code

Rapaille, Clotaire. (Author). Whitener, Barrett, 1960- (Narrator).

Summary: Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille's breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture ...

Record details

Physical Description: electronic resource
remote
Publisher: Rego Park : Gildan Media, 2009.

Content descriptions

General Note:	Downloadable audio file. Title from: Title details screen. Unabridged. Duration: 6:31:33.
Participant or Performer Note:	Read by Barrett Whitener.
System Details Note:	Requires OverDrive Media Console (WMA file size: 93809 KB; MP3 file size: 183599 KB). Mode of access: World Wide Web.