E-book
Brand failures the truth about the 100 biggest branding mistakes of all time
Record details
- ISBN: 9780749463007 (electronic bk.)
- ISBN: 0749463007 (electronic bk.)
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Physical Description:
electronic resource
remote
1 online resource (xiv, 242 p.) - Edition: 2nd ed.
- Publisher: London ; Philadelphia : Kogan Page, 2011.
Content descriptions
| General Note: | Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003. Paperback edition 2005. |
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Source of Description Note: | Description based on print version record. |
Search for related items by subject
| Subject: | Branding (Marketing) Brand loyalty Brand choice |
| Genre: | Electronic books. |
