Creating & delivering your value proposition managing customer experience for profit

Barnes, Cindy 1961- (Author). Blake, Helen, 1962- (Added Author). Pinder, David, 1945- (Added Author).

Summary: A value proposition is an analysis and quantified review of the benefits and costs of an offering for a prospective customer or customer segment. Creating and Delivering Your Value Proposition contains all the information one needs to understand and create value propositions. It explains what they are, their importance and how to build and deliver them for profitable growth.

Record details

ISBN: 0749458593 (electronic bk.)
ISBN: 9780749458591 (electronic bk.)
Physical Description: 1 online resource (xvi, 213 p.) : ill.
remote
electronic resource
Publisher: London ; Philadelphia : Kogan Page, 2009.

Content descriptions

General Note:	Multi-User.
Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Half title page; Title page; Copyright; Dedication; Table of contents; List of Figures; List of Tables; Acknowledgements; Introduction; Chapter 1 What do you really think about customers?; Chapter 2 What is a value proposition?; Chapter 3 The value-focused approach; Chapter 4 Creating your value proposition; Chapter 5 Value Proposition Builder: Market; Chapter 6 Value Proposition Builder: The value experience; Chapter 7 Value Proposition Builder: Offerings; Chapter 8 Value Proposition Builder: Benefits; Chapter 9 Value Proposition Builder: Alternatives and differentiation.
Source of Description Note:	Description based on print version record.