Creating & delivering your value proposition managing customer experience for profit
Record details
- ISBN: 0749458593 (electronic bk.)
- ISBN: 9780749458591 (electronic bk.)
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Physical Description:
1 online resource (xvi, 213 p.) : ill.
remote
electronic resource - Publisher: London ; Philadelphia : Kogan Page, 2009.
Content descriptions
General Note: | Multi-User. |
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Half title page; Title page; Copyright; Dedication; Table of contents; List of Figures; List of Tables; Acknowledgements; Introduction; Chapter 1 What do you really think about customers?; Chapter 2 What is a value proposition?; Chapter 3 The value-focused approach; Chapter 4 Creating your value proposition; Chapter 5 Value Proposition Builder: Market; Chapter 6 Value Proposition Builder: The value experience; Chapter 7 Value Proposition Builder: Offerings; Chapter 8 Value Proposition Builder: Benefits; Chapter 9 Value Proposition Builder: Alternatives and differentiation. |
Source of Description Note: | Description based on print version record. |
Search for related items by subject
Subject: | Customer relations Customer relations Value Value added BUSINESS & ECONOMICS -- Customer Relations Value added Value |
Genre: | Electronic books. |