The Olympic Games Explained represents a comprehensive introduction to the central themes and background of the modern games. This includes a consideration of ancient games, the modern revival at the end of the 19th century and the progressive development of the games throughout the 20th century. The text considers a range of topics including the ancient Olympics, the media and the Olympics, and Olympic marketing and sponsorship.
Record details
ISBN:9780203331705 (electronic bk. : Adobe Digital Editions)
ISBN:0203331702 (electronic bk. : Adobe Digital Editions)
Includes bibliographical references (p. [205]-213) and index.
Formatted Contents Note:
The idea of Olympism -- The ancient Olympic games -- Revival of the modern Olympic games -- Britain in the Olympic movement -- The paralympic games -- The Olympics and the mass media -- Olympic marketing -- Economic and environmental impacts of the Olympic games -- Organising the Olympic games -- Olympic politics -- Ethics of sport and Olympism -- Drugs and the Olympic games -- Sport, art and the Olympics -- Olympic education - celebrating the Olympics -- Case studies.